Switzerland Travel

Switzerland has long been defined by its greatest exports - chocolates, watches, and an outsized impact on the global banking industry, but there is so much more here to capture the imagination. Winter sports enthusiasts owe it to themselves to visit Switzerland at least once in their lives for some of the finest skiing and snowboarding in the world among the soaring peaks of the Alps. But it’s not just ski slopes and lodges in these mountains. Nestled between those peaks are pastures of green and valleys home to quaint villages, hiking, and biking unlike anywhere in Europe.

Switzerland has become a center for business and culture in Europe and its cities reflect that. Geneva sits along the shore of the continent’s largest lake. Zurich is home to a rich and diverse culture. Bern maintains much of its medieval flair while accommodating a modern European capital. And no matter which city you visit, you’ll find the great outdoors closeby.

Perhaps most surprising is the richness of contemporary and experimental art and architecture in Switzerland. Alongside the medieval wonders of the Zytglogge clock tower in Bern and the wooden chapel bridge in Lucerne, you’ll find the Vitra Design Museum in Basel or the MASI gallery in Lugano. You’ll certainly find much of the traditional Alpine villages and culture that this mountainous nation is best known for, but there’s so much more for those willing to explore.